Keep It Simple Honolulu

About

Keep It Simple Honolulu is a beloved zero-waste refill shop nestled in the heart of Kaimukī, bringing sustainable living to Oʻahu one refill at a time. Co-founded in December 2020 by Hunter Long and Jillian Deolindo, the store was born from a shared passion to fight plastic pollution washing up on Hawaiʻi's shores. Customers can bring any bottle to refill with natural dish soap, shampoo, laundry detergent, and more — paying only by the ounce. Beyond refills, the shop carries plastic-free home goods, sustainable swimwear, and even Swedish candy, making eco-conscious living feel fun and approachable. With over 75,000 bottles diverted from landfills, Keep It Simple proves that small choices add up to a big impact.

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